Amazon | Hero banners | Shoulder period 2023
Hero banners for Amazon.com’s home page advertising the 2023 holiday shoulder period. The mobile mockups on the first page indicate the need to export each banner with different CTAs for testing.
Project Scope
- Receive approved product ASINs from marketing.
- Obtain banner copy from the copy team.
- Design banners using holiday templates and adhering to the style guide.
- Create a mock-up deck with banners in real situations for presentation at Holiday Creative reviews.
My role
Visual Designer
The Challenge
Identify ASINs that align with the copy and fit together to fill the space.
