Amazon | Trade in to save | Hero & email banners
During my time with the Alexa Engagement Marketing team, I created various banners for Amazon’s “Trade in and save” program. These banners were utilized in multiple placements on Amazon.com and in the Alexa newsletter email.
Project scope
- Receive Excel sheet with copy and placements.
- Source an appropriate image on Adobe Stock for the featured product.
- Edit and incorporate the product into the image, adjusting lighting and shadows for realism.
- Edit screens on devices.
- Adhere to brand guidelines.
My role
Visual designer
The challenge
Find an image with people in a spacious home or kitchen setting, providing ample table space for product placement.